HPFL launched its Aroma Chemicals business in early ‘90s by making PTBCHA & OTBCHA, two bulk ingredients for usage in perfumery blending by Fragrance Companies. These products were marketed first in India to local perfumery companies. HPFL then expanded its clientele to service the Indian requirements of global Fragrance companies.

Since the Indian market was small, an export thrust was started in the mid ‘90s, initially to distributors in SE Asia and Europe, followed by direct sales to the major Fragrance & Flavor companies world-wide. This led to rapid business growth.

With the focus on building customer intimacy, HPFL staked a place in the global F&F Ingredients market.

HPFL exports now exceed 95% of its Sales. In the last 8 years, sales have grown rapidly from US$4 million (20crs) to US$50 million (250crs).  HPFL enjoys preferred supplier status in most of the top F&F companies.